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BELLATRICIA IS A COMBINATION OF BELOUSOVA (girl name) PLUS PATRICIJA – THE NAMES OF THE BRAND’S DESIGNER – AND THE ITALIAN WORD BELLA, ALSO REFERRING TO THE FACT THAT PATRICIJA HAS TAKEN PART IN SEVERAL BEAUTY PAGEANTS. THE BRAND LOGO DEPICTS THE WORD BELLATRICIA IN THE SHAPE OF A BOW TIE. THE IDEA BEING THAT ONLY SELF-CONFIDENT AND STRONG WOMEN DARE TO WEAR POPULAR MEN ACCESSORIES LIKE CUFFLINKS, CERTAIN NECKLACES, REGULAR OR BOW TIES. THE LATTER ONE IS CONSIDERED A SYMBOL OF ELEGANCE. ELEGANCE & REFINEMENT ARE TWO KEY ELEMENTS THAT EVERY COSTUME DESIGNED OR WORN BY PATRICIJA EMBODIES.